This piece is designed by Joumana Dagher, a Lebanese designer who turned surplus materials into meaningful accessories. The pouch is made from Durafabric a waterproof, wear-resistant fabric originally used for sunshade curtains. Instead of discarding it, the fabric is upcycled and transformed into a functional textile that carries a new story.
Every detail reflects the philosophy of the brand:
repurpose – up-purpose – re-life.
The fabric is resistant to water, sunlight, and everyday use making it ideal for travel, organization, and daily wear. Each pouch is cut, printed, and finished in Lebanon, supporting local artisans and preserving craft traditions while moving toward more conscious fashion.
















